World Grain - December 2008 - 52
COMPANY PROFILE
Richardson
creates new corporate identity
T
he Richardson family of Winnipeg, Manitoba has been
a major part of Canada's grain industry for more than
a century and a half. Known for many years as James
Richardson International Limited, the company announced in
September that it had changed its name to Richardson International Limited in an effort to "create a stronger, more unified
corporate identity."
The company, which celebrated its 150th year in business in
2007, also changed the name of its two largest subsidiaries -
Pioneer Grain Company, Limited and Canbra Foods Ltd. - to
Richardson Pioneer Limited and Richardson Oilseed Limited.
Curt Vossen, Richardson International President, told World
Grain the name change did not represent a major change in the
company's business plan, but it would bring all of Richardson's
enterprises - ranging from grain handling to oilseed crushing
to food processing and research - under one brand name.
"We have a number of different divisions of the company
that aren't identified with the name Richardson - one being
the Pioneer Grain division, another being what was formerly
called Canbra Foods Ltd., which is our oilseed processing
business," Vossen said. "So now we have branding awareness
across the company. We're an international company and we're
growing, not just in grain merchandising but in value-added
www.World-Grain.com / World Grain / December 2008
by Leo Quigley
Canadian company changes its name,
adds assets to become the country's
second largest grain handler
businesses like oilseed processing and packaged products retailing and distribution.
"We also have a new division within Richardson Oilseeds
Limited after having divided our oilseed processing into both
bulk and packaged products. We now call the packaged products division Richardson Nutrition."
As part of the canola crushing division, Richardson International also carries out product development at its oilseed
processing plant in Lethbridge, Alberta, and is in the process
of building a new oilseed processing plant in Yorkton, Saskatchewan that will triple its crushing capacity for canola.
Other crop research and field trials are carried out at
Richardson's grain terminal in the Port of Vancouver. Photo courtesy of
Vancouver Port Authority.
53
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World Grain - December 2008
Table of Contents for the Digital Edition of World Grain - December 2008
Contents
World Grain - December 2008 - 1
World Grain - December 2008 - 2
World Grain - December 2008 - 3
World Grain - December 2008 - Contents
World Grain - December 2008 - 5
World Grain - December 2008 - 6
World Grain - December 2008 - 7
World Grain - December 2008 - 8
World Grain - December 2008 - 9
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World Grain - December 2008 - 11
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