World Grain - December 2010 - 72

SUPPLIERNEWS

Sweet Manufacturing Company
celebrates 55th anniversary
SPRINGFIELD, OHIO, U.S. - Sweet
Manufacturing Company recently celebrated
its 55th anniversary of manufacturing "The
Quality Line" of bulk material handling
equipment. Sweet was founded on Nov. 1,
1955 by W. Dean Sweet in Springfield, Ohio,
U.S., where the company is still located.
Sweet said it originally set out to provide
innovation and change to the agricultural
industry, and now 55 years later, Sweet is
still a "family-oriented" company that has
the reputation for innovation, high quality
products, and excellent customer service to
the agricultural, commercial, feed, industrial
and biofuels markets.
The company noted that during the 1960s
it made two introductions that became lasting and integral parts of the company. First,
Sweet introduced something new to the industry - the use of galvanized steel in the
manufacturing process - and the company
said its customers appreciated the rust- and
corrosion-resistant qualities obtained, along
with longer life and reduced maintenance.
Second, Sweet introduced a young girl as
"Miss Sweet" in the marketing brochures
for the "Sweetheart" elevator buckets. That
young girl was the founder's daughter,
Alicia Sweet. After graduating from Wittenberg University, Alicia joined the Sweet
team as advertising coordinator. She then
spent several years in various departments
throughout the organization. In 1996, W.
Dean Sweet named Alicia president. Af-

Sweet founder W. Dean Sweet and his daughter and current president and chief executive officer,
Alicia Sweet Hupp. Photos courtesy of Sweet Manufacturing.
ter 28 ½ years of service, she continues to
serve as president and chief executive officer at Sweet.
Today, Sweet sells its products in more
than 35 countries around the world. The
company said it is committed to not only
maintain its heritage core values rooted in
integrity and trust, but also to continue to
look to the future by expanding both domestically and internationally.
Alicia Sweet Hupp recently offered the
following comments to the employees of
Sweet Manufacturing: "My father would

be so proud of our success and equally
thankful for your loyal service. As we
celebrate our 55th anniversary, we should
reflect on our past and plan for our future.
We need to focus each and every day on
our company mission to provide innovative quality solutions that create an extraordinary customer experience. The
words of my father back in 1970 still hold
true today: 'We are not content to bask in
past achievements. Rather, we shall continue to design, engineer and manufacture
the finest, highest quality equipment.'"

Buhler hosts feed industry executive conference
ZURICH, SWITZERLAND - In October, Buhler's Feed & Biomass business unit hosted 25 executives from 15 leading European
feed manufacturing groups in Zurich, Switzerland for a day-and-ahalf feed industry conference. The hosts said that participants seized
the opportunity to build networks across the boundaries of their organizations and to establish new contacts and exchange ideas with peer
groups and with Buhler representatives.
The event addressed issues around "the sustainable production
of feed." Speakers from Kansas State University, the National Veterinary Institute/Sweden, the Swiss Federal Institute of Technology/
Switzerland, the strategy consulting firm Booz&Co. and Buhler specialists gave speeches on broiler production, feed safety, aquaculture
trends and how to address the needs in fast growing markets, which
triggered further plenum and group discussions.
The next conference will take place in Zurich on Oct. 24-25, 2012.
This year's conference participants have set the agenda for the 2012
74

25 executives from 15 leading feed groups participated in Buhler's first
executive feed industry conference. Photo courtesy of Buhler.
venue: the art of feed milling, alternative and new feed ingredients,
the efficient use of input resources, and food and feed safety, best
practices and case discussions.
December 2010 / World Grain / www.World-Grain.com

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