World Grain - July 2015 - 42

FEATURE

IPACK-IMA 2015
A

n estimated 108,000 people attended IPACK-IMA
2015, held May 19-23 at the Fiera Milano in Milan,
Italy. Three-quarters of the attendees were from Italy
and the rest of the food industry professionals came from 133
countries, with increasing numbers from Asia (+60%), North
America (+54%) and Central and Latin America (+40%).
Arrivals from Africa (+14%) and Europe (+15%) also grew
by double digits.
This particular edition of IPACK-IMA, held in conjunction
with the Milan EXPO 2015, took place with three new "vertical" shows focusing on fresh food products (Meat-Tech for
meat, Dairytech for milk and dairy products, Fruit Innovation
for fruit and vegetables). Organizers said this combination
translated to a 15% increase in the number of visitors compared to the previous edition of IPACK-IMA, held in 2012.
"This original formula offered a comprehensive overview
of the production chain from product processing to packaging,
from industrial logistics to printing. It was highly appreciated
by visitors who got a global picture of the entire supply chain
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(CEO) Guido Corbella.
+HVDLGYLVLWRUVZHUHDOVRSOHDVHGE\WKHLQWHUQDWLRQDOÀDvor of the event, which included the presence of many foreign exhibitors as well as over 500 visiting buyers, 270 of
whom were there thanks to the incoming program funded by
the Ministry of Economic Development and organized with
the operational support of ICE Agenzia, the Italian agency for
foreign trade, which included IPACK-IMA among the B2B
exhibitions considered as global platforms for made-in-Italy
products. The Iranian delegation, particularly large, purchased
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The event was topped off by two more jointly held shows:
the debuting Intralogistica Italia (industrial logistics), organized by Hannover Messe in cooperation with Ipack-Ima Spa,
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42

by Meyer Sosland

Exhibition in Milan, Italy draws
108,000 attendees over a five-day
period
time held together with IPACK-IMA in consideration of the
fact that packaging provides the ideal market scenario for the
development of the exhibition. The six shows combined gathered a total of 2,000 exhibiting companies, one-third of which
were from outside of Italy.
"IPACK-IMA 2015 didn't just strengthen its position as an
industry leader but also launched start-ups whose positive debut bodes well for the future," said Fiera Milano CEO Corrado
Peraboni. "In particular, Fruit Innovation, held every year and
co-organized by Fiera Milano, provided the fruit and vegetable industry with the international show it needed. As for
Intralogistica Italia, produced by Hannover Messe - thanks
to the long-standing relationship between Hannover and Fiera
0LODQR ± LQ FRRSHUDWLRQ ZLWK ,3$&.,0$ 6SD ¿OOHG LQ WKH
gap of an exhibition showcasing internal industrial logistics."
Further testifying that major trade exhibitions act as hubs for
their industries as well as true industrial policy tools, IPACKIMA 2015 introduced the new national organizing team for
dry pasta presented by Aidepi, the association of confectionery and pasta industries. For its part, Fruit Innovation brought
together the entire fruit and vegetable production chain, thus
promoting the creation of an organizing team for the relaunch
and internationalization of the industry.
The total number of 108,000 attendees was calculated based
on the intention to visit expressed by visitors on registering or
(Continued on page 48)
July 2015 / World Grain / www.World-Grain.com
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