World Grain - July 2018 - 38
FOCUSING ON HEALTH, WELLNESS
Company sees great potential in HealthSense high-fiber flour
by L. Joshua Sosland
"It does have a sweeter taste, and there are a few othHU SHUIRUPDQFH EHQH¿WV´ KH VDLG ³7KH FKDOOHQJH IRU
not yet convincingly supported by science. It's more of
"Getting health claims is tough," he said. "So, our
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scale," he said.
Beyond the challenges associated with whole wheat
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by rapid shifts in consumer demand.
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and brands and product lines increasingly come and
go," he said.
Photos courtesy of Bay State Milling
ven as the company aggressively has pursued
non-wheat businesses in recent years, Bay State
Milling Co. remains powerfully committed to
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business for opportunities to add value, with a particular focus on health and wellness.
sprouted wheat (and other sprouted grains) has been
among products Bay State has been offering to satisfy
wheat, sprouted wheat faces challenges.
"We have a line of sprouted ingredients that stretches
across the entire product line but has a strong focus on
whole wheat," he said. "A heavy emphasis of ours is
using sprouting grains to try to improve the taste and
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ZKHDW ÀRXU EXW KH DOVR RIIHUHG D FOHDUH\HG DVVHVVment of both the positives of sprouted wheat as well as
July 2018 / World Grain / www.World-Grain.com