World Grain - July 2018 - 85
[ Flour Short Story No.2 ]
A GENIUS IN A WIG
When Wolfgang Amadeus Mozart gave concerts at
the imperial court or at other gala events in Vienna,
he wore his best wig. Wigs with curls at the temples
were all the rage in the late 18th century. If you
wanted to be fashionable, you powdered your wig and if you were poor like Mozart, you did it with ﬂour.
The FlourWorld Museum is full of wonders and surprises. The world's largest collection of ﬂour sacks is the
foundation of this unique museum. The designs and
motifs on the sacks tell a cultural and historical story
of ﬂour as a staple. And suddenly you ﬁnd yourself
in the fascinating world of grain. Since time immemorial, the possession of grain has led to prosperity,
culture, and power, divine blessing and worship, as
well as envy, greed and wars. The FlourWorld Museum tells this compelling story and brings the history
of grain and ﬂour to light.