FEATURE PIX/AMC Conference 2018 Growing consumer impact on meat, feed and flour milling industries examined during event by Chris Gillies T KHLQÀXHQFHRIFRQVXPHUVRQDQLPDOSURGXFWLRQ DQGKRZWKHLQGXVWU\VKRXOGDSSURDFKWKLVLVVXH ZDVDKRWWRSLFDWWKH3RXOWU\,QIRUPDWLRQ ([FKDQJHDQG$XVWUDODVLDQ0LOOLQJ&RQIHUHQFH3,; $0&-XQHLQ*ROG&RDVW$XVWUDOLD 7KH HYHQW KHOG LQ WKH *ROG &RDVW &RQYHQWLRQ &HQWUH DWWUDFWHG PRUH WKDQ GHOHJDWHV IURP WKH SRXOWU\HJJÀRXUPLOOLQJDQGIHHGPLOOLQJLQGXVWULHV 7KH WKHPH RI WKLV \HDU¶V FRQIHUHQFH ZDV ³6XSSO\ FKDLQ RSSRUWXQLWLHV ² IDUPHUV WR FRQVXPHUV´ IHD WXULQJVSHDNHUVIURPDZLGHUDQJHRILQGXVWU\JURXSV DQGEXVLQHVVHV )DPLOLDU WKHPHV OLNH PDUNHWV WUDQVSRUW DQG VXSSO\ FKDLQDQGWHFKQRORJ\ZHUHGLVFXVVHGEXWE\IDUWKHSUL PDU\ WRSLF DQG RQH WKDW FUHDWHG PRVW DWWHQWLRQ IURP GHOHJDWHVZDVWKHLQÀXHQFHRIWKHFRQVXPHURQDQLPDO SURGXFWLRQDQGKRZWKHLQGXVWU\VKRXOGDSSURDFKLW ,QWURGXFLQJ WKLV WKHPH WDONLQJ DERXW ELJ GDWD DQG ZKDW WKH IXWXUH RI WKH LQGXVWU\ PLJKW ORRN OLNH ZDV 3DXO+LJJLQVIURP(PHUJHQW)XWXUHV+LJJLQV¶H[SHU WLVH LV WR SURYLGH LQVLJKW LQWR ZKDW DQ LQGXVWU\ PLJKW ORRNOLNHLQ\HDUV:KHQWDONLQJDERXWIRRG+LJJLQV More than 200 exhibitors displayed their products at the PIX/AMC 2018 Conference trade show. Photos by Chris Gillies. 78 VDLGWKHFRQVXPHUZLOOSXWIXUWKHUDWWHQWLRQRQWKHSUR GXFHU DV WKH\ EHFRPH LQFUHDVLQJO\ LQWHUHVWHG DQG LQ IRUPHGDERXWZKHUHWKHLUIRRGRULJLQDWHG 3RZHULQJZLOOEHWKHFROOHFWLRQRIELJGDWDE\UHWDLO HUVZKRXVHDSSVDQGRWKHUWHFKQRORJ\WRXQGHUVWDQG FRQVXPHUFKRLFHLQÀXHQFHV5HFHQWO\UHWDLOHUVVXFKDV $PD]RQDQG&KLQHVHJLDQWJURFHU$OLEDEDKDYHEHJXQ FROOHFWLQJGDWD ³7KH\ ZLOO NQRZ ZKDW \RX FKRRVH QRW WR EX\ DV PXFKDVWKH\NQRZZKDW\RXEX\´+LJJLQVVDLG³)RU H[DPSOH WKH\ ZLOO XQGHUVWDQG ZKDW WKUHH LWHPV \RX ZHUHORRNLQJDWDQGWKHRQH\RXGLGEX\´ +H GHVFULEHG WKLV DV D VFDU\ SURVSHFW IRU WKH IHHG SRXOWU\ DQG ÀRXU PLOOLQJ LQGXVWULHV EHFDXVH LW JLYHV FRQVXPHUVJUHDWHULQÀXHQFHRYHUSURGXFWLRQ ³&RQVXPHUV GRQ¶W MXVW ZDQW WR NQRZ WKHLU IRRG LV FOHDQDQGJUHHQWKH\DOVRZDQWWRKDYHDQLGHDRIWKH ZD\LWZDVSURGXFHGDQGLWVSURYHQDQFH´+LJJLQVVDLG +HGHVFULEHGWRGD\¶VFRQVXPHUDVKDYLQJUHDG\DF FHVV WR LQIRUPDWLRQ RQOLQH DQG WKURXJK VRFLDO PHGLD WKDW WKH\ XVH WR PDNH GHFLVLRQV RQ ZKDW WKH\ GR DQG GRQ¶WHDW+LJJLQVDGGHGWKDWFRQVXPHUVRIWHQWDSLQWR WKHLQIRUPDWLRQWKDWVXSSRUWVZKDWWKH\EHOLHYHLVULJKW UHJDUGOHVVRIZKHWKHULWLVFRUUHFWRUVHHQLQWKHFRQWH[W RIWKHZKROHVXSSO\FKDLQ September 2018 / World Grain / www.World-Grain.comhttp://www.World-Grain.com