The average per capita consumption of wheat in Saudi Arabia is currently estimated at about 107 grams per day, or about 39 kg annually. grams per day, or about 39 kg annually. 0RVWGHPDQGLVIRUZKLWHÀRXUEXWWKHUHLVVPDOOEXW JURZLQJGHPDQGIRUZKROHZKHDWÀRXUEHFDXVHRISHUFHLYHGKHDOWKEHQH¿WV "It should be noted that Saudi Arabia has one of the KLJKHVWGLDEHWLFDQGREHVLW\UDWHVLQWKHZRUOG´WKHDWWDFKpVDLG AUTOMATION SOLUTIONS START WITH A HANDSHAKE FEED INDUSTRY Saudi Arabia traditionally has been a major importer of EDUOH\IRUIHHG+RZHYHULQD1RYHPEHU UHSRUW WKHDWWDFKpQRWHGWKDWGHPDQGIURPWKHOLYHVWRFNVHFWRU KDVIDOOHQEHFDXVHRIWKHDYDLODELOLW\RISDVWXUHGXHWR KHDY\UDLQRYHUWKHZLQWHURI ³7KHUDLQVSURGXFHGJRRGSDVWXUHFRQGLWLRQVWKDWFRQWLQXHGXQWLO-XO\ ´WKHUHSRUWVDLG³7KHIUHHIRUDJH QRWRQO\UHGXFHGGHPDQGIRUEDUOH\DQGKD\LWDOVRGHFUHDVHGGHPDQGIRUSURFHVVHGIHHGE\DERXW´ )XUWKHU DEXQGDQW UDLQ ZDV IRUHFDVW IRU WKLV \HDU¶V winter season. NO INTEREST IN BIOTECH Although Saudi Arabia has adopted regulations that alORZWKHLPSRUWDWLRQDQGSODQWLQJRIELRWHFKVHHGVXQGHU VWULFWFRQGLWLRQV6DXGLIDUPHUVKDYHQRWVKRZQDQLQWHUHVWLQLPSRUWLQJDQGSODQWLQJELRWHFKVHHGVDVHSDUDWHDWWDFKpUHSRUWIURP'HFHPEHUVDLG "Although the regulations allow the importation of ELRWHFK SODQWLQJ VHHGV QR 6DXGL FRPSDQLHV KDYH LPSRUWHG DQ\´ WKH UHSRUW VDLG ³(YHQ WKRXJK 6DXGL$UDELDEHJDQLPSOHPHQWLQJDJULFXOWXUDOELRWHFKODEHOLQJLQ WKHODEHOLQJUHTXLUHPHQWKDVQRWD൵HFWHGLPSRUWV RIELRWHFKDJULFXOWXUDOSURGXFWVVXFKDVIHHGJUDLQVDV DOO LPSRUWHG FRUQ DQG VR\EHDQVR\EHDQ PHDO DUH IRU DQLPDO IHHG +RZHYHU QR UHWDLO SDFNHG IRRG SURGXFWV ZLWKSRVLWLYHELRWHFKODEHOLQJKDYHEHHQLPSRUWHGLQWR WKH.LQJGRPWRGDWH´ SEE US AT GEAPS BOOTH 856 :LWKRYHU\HDUVRI H[SHULHQFHRXUWHFKQRORJ\ KDVEHFRPH `)DVWHU `6PDUWHU `0RUH(QFRPSDVVLQJ 99% CUSTOMER RETENTION Chris Lyddon is World Grain's European correspondent. He may be contacted at: chris.lyddon@ntlworld.com. We want to hear from you - Send comments and inquiries to worldgrain@sosland.com. For reprints of WG articles, e-mail reprints@sosland.com. www.World-Grain.com / World Grain / February 2020 ZHPDXWRPDWLRQFRPhttp://wemautomation.com http://www.World-Grain.com