World Grain - October 2020 - 52

FEATURE: NEW ERA IN WHEAT QUALITY?

We're getting more and more
farmers calling us direct wanting
to be part of our program,
which is pretty awesome.

crop." A rail carrier preference to
ship as much of the crop as possible
to the Gulf for export makes it even
PRUHGL൶FXOWIRUPLOOHUVDQGEDNHUV
to pick and choose when it comes to
wheat procurement.
When the Grain Craft team began
to explore launching the preferredvariety program, Koenig; McLean; Alan Koenig, chief supply chain officer, Grain Craft
E.G. Herl, vice president of grain
and logistics at Grain Craft; and
a prominent baking executive spent an afternoon LONG-TERM GOALS
in 2014 with the Kansas Wheat Commission in Longer term, the company would like to supply its
Manhattan, discussing how enhanced wheat quality hard winter mills all over the country with preferred
would eliminate the need for mills grinding hard red varieties.
winter wheats to include the more expensive spring
"We're the largest miller in the state of Kansas now
wheat in their milling blends.
with the Cereal (Food Processors, Inc.) acquisition, and
Koenig said, "We have this nice long 2½-, 3-hour we take our role very seriously," he said. "And we have
meeting, and when we walked out they said, 'Thank mills in California, Alabama, Georgia and a little bit
you for coming. It's refreshing to have an into Ogden that use Kansas wheat."
end user spend this much time with us
He said the company hopes that 50% of the hard wintalking about our wheat quality re- ter wheat milled by Grain Craft will be segregated presearch. This kind of feedback IHUUHG YDULHWLHV ZLWKLQ ¿YH \HDUV$GGLWLRQDOO\ *UDLQ
is essential.'"
Craft believes the program will expand throughout the
Grain Craft began working milling industry.
with breeders throughout the
"We're in this not just for us and our customers," he
Southwest to test varieties said. "We think this is the right thing to do for the inand introduced a preferred dustry to get all the quality up - not just domestic use
variety list in 2014.
but for export use."
To participate in the program, growers must bring
Momentum for the program was slow to develop, UHFHLSWVWRWKHZKHDWEX\HUGHPRQVWUDWLQJWKDWFHUWL¿HG
Koenig said. Participation in seed of the preferred varieties was purchased.
³7KH\KDYHWRSURYHWKDWWKH\¶UHXVLQJFHUWL¿HGVHHG
the program grew dramatically in 2016, when Grain Craft and kept it segregated all the way from the farm to our
began advertising the initiative mill in order to receive that premium," Koenig said.
Six of the top 10 varieties grown in Kansas in 2020
and paying a premium for the preare on the Grain Craft list, up from 3 in 2014.
ferred varieties.
Those six varieties account for 23.9% of all wheat
"Finally, we just drew a line in the sand
Wirsching and we ran an ad in The Wheat Farm/Row-Crop acreage planted in Kansas for harvest in 2020. Included
Farmer magazine with a tagline that says 'Grain on the list is SY Monument, the top Kansas variety in
&UDIWLVDOODERXWTXDOLW\DQGTXDOLW\ÀRXUVWDUWVZLWK 2020, seeded on 9.7% of Kansas wheat acreage. The
quality wheat,'" he said. "We published all the va- complete Grain Craft list includes 16 varieties planted
rieties Reuben tested that we liked, and boom, right on at least 0.4% of Kansas acreage and accounted for
away all these breeders are asking, 'How do I get 34% of all Kansas seedings.
Whether other bakers choose to partner with Grain
on your list?' Not long afterward I was at a National
Grain and Feed Association meeting and someone Craft or other millers in a preferred varieties program,
asked me, 'How does it feel to be the most talked the increased plantings across the Southwest of the
SUHIHUUHGFURSVZLOOFRQIHUEHQH¿WVWREDNHUVEURDGO\
about guy in the state of Kansas?'"
Koenig said the advertisement helped start a Koenig said.
³7KH\ EDNHUV DUH DOUHDG\ EHQH¿WLQJ´ KH VDLG
conversation, which is exactly what Grain Craft
"We have this network, but there are preferred vawas seeking.
"We're getting more and more farmers calling us rieties being grown that are coming into the system
direct wanting to be part of our program, which is every day. However, if there are others who want to
formalize a relationship and a program, absolutely,
pretty awesome," he said.
52

October 2020 / World Grain / www.World-Grain.com


http://www.World-Grain.com

World Grain - October 2020

Table of Contents for the Digital Edition of World Grain - October 2020

World Grain - October 2020 - 1
World Grain - October 2020 - 1
World Grain - October 2020 - 2
World Grain - October 2020 - 3
World Grain - October 2020 - 4
World Grain - October 2020 - 5
World Grain - October 2020 - 6
World Grain - October 2020 - 7
World Grain - October 2020 - 8
World Grain - October 2020 - 9
World Grain - October 2020 - 10
World Grain - October 2020 - 11
World Grain - October 2020 - 12
World Grain - October 2020 - 13
World Grain - October 2020 - 14
World Grain - October 2020 - 15
World Grain - October 2020 - 16
World Grain - October 2020 - 17
World Grain - October 2020 - 18
World Grain - October 2020 - 19
World Grain - October 2020 - 20
World Grain - October 2020 - 21
World Grain - October 2020 - 22
World Grain - October 2020 - 23
World Grain - October 2020 - 24
World Grain - October 2020 - 25
World Grain - October 2020 - 26
World Grain - October 2020 - 27
World Grain - October 2020 - 28
World Grain - October 2020 - 29
World Grain - October 2020 - 30
World Grain - October 2020 - 31
World Grain - October 2020 - 32
World Grain - October 2020 - 33
World Grain - October 2020 - 34
World Grain - October 2020 - 35
World Grain - October 2020 - 36
World Grain - October 2020 - 37
World Grain - October 2020 - 38
World Grain - October 2020 - 39
World Grain - October 2020 - 40
World Grain - October 2020 - 41
World Grain - October 2020 - 42
World Grain - October 2020 - 43
World Grain - October 2020 - 44
World Grain - October 2020 - 45
World Grain - October 2020 - 46
World Grain - October 2020 - 47
World Grain - October 2020 - 48
World Grain - October 2020 - 49
World Grain - October 2020 - 50
World Grain - October 2020 - 51
World Grain - October 2020 - 52
World Grain - October 2020 - 53
World Grain - October 2020 - 54
World Grain - October 2020 - 55
World Grain - October 2020 - 56
World Grain - October 2020 - 57
World Grain - October 2020 - 58
World Grain - October 2020 - 59
World Grain - October 2020 - 60
World Grain - October 2020 - 61
World Grain - October 2020 - 62
World Grain - October 2020 - 63
World Grain - October 2020 - 64
World Grain - October 2020 - 65
World Grain - October 2020 - 66
World Grain - October 2020 - 67
World Grain - October 2020 - 68
World Grain - October 2020 - 69
World Grain - October 2020 - 70
World Grain - October 2020 - 71
World Grain - October 2020 - 72
World Grain - October 2020 - 73
World Grain - October 2020 - 74
World Grain - October 2020 - 75
World Grain - October 2020 - 76
World Grain - October 2020 - 77
World Grain - October 2020 - 78
World Grain - October 2020 - 79
World Grain - October 2020 - 80
World Grain - October 2020 - 81
World Grain - October 2020 - 82
World Grain - October 2020 - 83
World Grain - October 2020 - 84
http://digital.world-grain.com/sosland/wg/2020_10_01
http://digital.world-grain.com/sosland/wg/2020_09_01
http://digital.world-grain.com/sosland/wg/2020_08_01
http://digital.world-grain.com/sosland/wg/2020_07_01
http://digital.world-grain.com/sosland/wg/2020_06_01
http://digital.world-grain.com/sosland/wg/2020_05_01
http://digital.world-grain.com/sosland/wg/2020_04_01
http://digital.world-grain.com/sosland/wg/2020_03_01
http://digital.world-grain.com/sosland/wg/2020_02_01
http://digital.world-grain.com/sosland/wg/2020_01_01
http://digital.world-grain.com/sosland/wg/2019_12_01
http://digital.world-grain.com/sosland/wg/2019_11_01
http://digital.world-grain.com/sosland/wg/2019_10_01
http://digital.world-grain.com/sosland/wg/2019_09_01
http://digital.world-grain.com/sosland/wg/2019_08_01
http://digital.world-grain.com/sosland/wg/2019_07_01
http://digital.world-grain.com/sosland/wg/2019_06_01
http://digital.world-grain.com/sosland/wg/2019_05_01
http://digital.world-grain.com/sosland/wg/2019_04_01
http://digital.world-grain.com/sosland/wg/2019_03_01
http://digital.world-grain.com/sosland/wg/2019_02_01
http://digital.world-grain.com/sosland/wg/2019_01_01
http://digital.world-grain.com/sosland/wg/2018_12_01
http://digital.world-grain.com/sosland/wg/2018_11_01
http://digital.world-grain.com/sosland/wg/2018_10_01
http://digital.world-grain.com/sosland/wg/2018_09_01
http://digital.world-grain.com/sosland/wg/2018_08_01
http://digital.world-grain.com/sosland/wg/2018_07_01
http://digital.world-grain.com/sosland/wg/2018_06_01
http://digital.world-grain.com/sosland/wg/2018_05_01
http://digital.world-grain.com/sosland/wg/2018_04_01
http://digital.world-grain.com/sosland/wg/2018_03_01
https://www.nxtbook.com/sosland/wg/2018_02_01
https://www.nxtbook.com/sosland/wg/2018_01_01
https://www.nxtbook.com/sosland/wg/2017_12_01
https://www.nxtbook.com/sosland/wg/2017_11_01
https://www.nxtbook.com/sosland/wg/2017_10_01
https://www.nxtbook.com/sosland/wg/2017_09_01
https://www.nxtbook.com/sosland/wg/2017_08_01
https://www.nxtbook.com/sosland/wg/2017_07_01
https://www.nxtbook.com/sosland/wg/2017_06_01
https://www.nxtbook.com/sosland/wg/2017_05_01
https://www.nxtbook.com/sosland/wg/2017_04_01
https://www.nxtbook.com/sosland/wg/2017_03_01
https://www.nxtbook.com/sosland/wg/2017_02_01
https://www.nxtbook.com/sosland/wg/2017_01_01
https://www.nxtbook.com/sosland/wg/2016_12_01
https://www.nxtbook.com/sosland/wg/2016_11_01
https://www.nxtbook.com/sosland/wg/2016_10_01
https://www.nxtbook.com/sosland/wg/2016_09_01
https://www.nxtbook.com/sosland/wg/2016_08_01
https://www.nxtbook.com/sosland/wg/2016_07_01
https://www.nxtbook.com/sosland/wg/2016_06_01
https://www.nxtbook.com/sosland/wg/2016_05_01
https://www.nxtbook.com/sosland/wg/2016_04_01
https://www.nxtbook.com/sosland/wg/2016_03_01
https://www.nxtbook.com/sosland/wg/2016_02_01
https://www.nxtbook.com/sosland/wg/2016_01_01
https://www.nxtbook.com/sosland/wg/2015_12_01
https://www.nxtbook.com/sosland/wg/2015_11_01
https://www.nxtbook.com/sosland/wg/2015_10_01
http://digital.world-grain.com/sosland/wg/2015_09_01
http://digital.world-grain.com/sosland/wg/2015_08_01
http://digital.world-grain.com/sosland/wg/2015_07_01
http://digital.world-grain.com/sosland/wg/2015_06_01
http://digital.world-grain.com/sosland/wg/2015_05_01
https://www.nxtbook.com/sosland/wg/2015_04_01
https://www.nxtbook.com/sosland/wg/2015_03_01
https://www.nxtbook.com/sosland/wg/2015_02_01
http://digital.world-grain.com/sosland/wg/2015_01_01
https://www.nxtbook.com/sosland/wg/2014_12_01
https://www.nxtbook.com/sosland/wg/2014_11_01
https://www.nxtbook.com/sosland/wg/2014_10_01
https://www.nxtbook.com/sosland/wg/2014_09_01
https://www.nxtbook.com/sosland/wg/2014_08_01
https://www.nxtbook.com/sosland/wg/2014_07_01
https://www.nxtbook.com/sosland/wg/2014_06_01
https://www.nxtbook.com/sosland/wg/2014_05_01
https://www.nxtbook.com/sosland/wg/2014_04_01
https://www.nxtbook.com/sosland/wg/2014_03_01
https://www.nxtbook.com/sosland/wg/2014_02_01
https://www.nxtbook.com/sosland/wg/2014_01_01
https://www.nxtbook.com/sosland/wg/2013_12_01
https://www.nxtbook.com/sosland/wg/2013_11_01
https://www.nxtbook.com/sosland/wg/2013_10_01
https://www.nxtbook.com/sosland/wg/2013_09_01
https://www.nxtbook.com/sosland/wg/2013_08_01
https://www.nxtbook.com/sosland/wg/2013_07_01
https://www.nxtbook.com/sosland/wg/2013_06_01
https://www.nxtbook.com/sosland/wg/2013_05_01
https://www.nxtbook.com/sosland/wg/2013_04_01
https://www.nxtbook.com/sosland/wg/2013_03_01
https://www.nxtbook.com/sosland/wg/2013_02_01
https://www.nxtbook.com/sosland/wg/2013_01_01
https://www.nxtbook.com/sosland/wg/2012_12_01
https://www.nxtbook.com/sosland/wg/2012_11_01
https://www.nxtbook.com/sosland/wg/2012_10_01
https://www.nxtbook.com/sosland/wg/2012_09_01
https://www.nxtbook.com/sosland/wg/2012_08_01
https://www.nxtbook.com/sosland/wg/2012_07_01
https://www.nxtbook.com/sosland/wg/2012_06_01
https://www.nxtbook.com/sosland/wg/2012_05_01
https://www.nxtbook.com/sosland/wg/2012_04_01
https://www.nxtbook.com/sosland/wg/2012_03_01
https://www.nxtbook.com/sosland/wg/2012_02_01
https://www.nxtbook.com/sosland/wg/2012_01_01
https://www.nxtbook.com/sosland/wg/2011_12_01
https://www.nxtbook.com/sosland/wg/2011_11_01
https://www.nxtbook.com/sosland/wg/2011_10_01
https://www.nxtbook.com/sosland/wg/20111_09_01
https://www.nxtbook.com/sosland/wg/2011_08_01
https://www.nxtbook.com/sosland/wg/2011_07_01
https://www.nxtbook.com/sosland/wg/2011_06_01
https://www.nxtbook.com/sosland/wg/2011_05_01
https://www.nxtbook.com/sosland/wg/2011_04_01
https://www.nxtbook.com/sosland/wg/2011_03_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_01_01
http://digital.world-grain.com/sosland/wg/2010_12_01
http://digital.world-grain.com/sosland/wg/2010_11_01
http://digital.world-grain.com/sosland/wg/2010_10_01
http://digital.world-grain.com/sosland/wg/2010_09_01
http://digital.world-grain.com/sosland/wg/2010_08_01
http://digital.world-grain.com/sosland/wg/2010_07_01
http://digital.world-grain.com/sosland/wg/2010_06_01
http://digital.world-grain.com/sosland/wg/2010_05_01
http://digital.world-grain.com/sosland/wg/2010_04_01
http://digital.world-grain.com/sosland/wg/2010_03_01
http://digital.world-grain.com/sosland/wg/2010_02_01
http://digital.world-grain.com/sosland/wg/2010_01_01
http://digital.world-grain.com/sosland/wg/2009_12_01
http://digital.world-grain.com/sosland/wg/2009_11_01
http://digital.world-grain.com/sosland/wg/2009_10_01
http://digital.world-grain.com/sosland/wg/2009_09_01
http://digital.world-grain.com/sosland/wg/2009_08_01
http://digital.world-grain.com/sosland/wg/2009_07_01
http://digital.world-grain.com/sosland/wg/2009_06_01
http://digital.world-grain.com/sosland/wg/2009_05_01
http://digital.world-grain.com/sosland/wg/2009_04_01
http://digital.world-grain.com/sosland/wg/2009_03_01
http://digital.world-grain.com/sosland/wg/2009_02_01
http://digital.world-grain.com/sosland/wg/2009_01_01
http://digital.world-grain.com/sosland/wg/2008_12_01
http://digital.world-grain.com/sosland/wg/2008_11_01
http://digital.world-grain.com/sosland/wg/2008_10_01
http://digital.world-grain.com/sosland/wg/2008_09_01
http://digital.world-grain.com/sosland/wg/2008_08_01
http://digital.world-grain.com/sosland/wg/2008_07_01
http://digital.world-grain.com/sosland/wg/2008_06_01
http://digital.world-grain.com/sosland/wg/2008_05_01
http://digital.world-grain.com/sosland/wg/2008_04_01
http://digital.world-grain.com/sosland/wg/2008_03_01
http://digital.world-grain.com/sosland/wg/2008_02_01
http://digital.world-grain.com/sosland/wg/2008_01_01
http://digital.world-grain.com/sosland/wg/2007_12_01
http://digital.world-grain.com/sosland/wg/2007_11_01
http://digital.world-grain.com/sosland/wg/2007_10_01
http://digital.world-grain.com/sosland/wg/2007_09_01
http://digital.world-grain.com/sosland/wg/2007_08_01
http://digital.world-grain.com/sosland/wg/2007_07_01
http://digital.world-grain.com/sosland/wg/2007_06_01
http://digital.world-grain.com/sosland/wg/2007_05_01
http://digital.world-grain.com/sosland/wg/2007_04_01
http://digital.world-grain.com/sosland/wg/2007_03_01
http://digital.world-grain.com/sosland/wg/2007_02_01
http://digital.world-grain.com/sosland/wg/2007_01_01
http://digital.world-grain.com/sosland/wg/2006_12_01
http://digital.world-grain.com/sosland/wg/2006_11_01
http://digital.world-grain.com/sosland/wg/2006_10_01
http://digital.world-grain.com/sosland/wg/2006_09_01
http://digital.world-grain.com/sosland/wg/2006_08_01
http://digital.world-grain.com/sosland/wg/2006_07_01
http://digital.world-grain.com/sosland/wg/2006_06_01
http://digital.world-grain.com/sosland/wg/2006_05_01
http://digital.world-grain.com/sosland/wg/2006_04_01
http://digital.world-grain.com/sosland/wg/2006_03_01
http://digital.world-grain.com/sosland/wg/2006_02_01
http://digital.world-grain.com/sosland/wg/2006_01_01
http://digital.world-grain.com/sosland/wg/2005_12_01
http://digital.world-grain.com/sosland/wg/2005_11_01
http://digital.world-grain.com/sosland/wg/2005_10_01
http://digital.world-grain.com/sosland/wg/2005_09_01
http://digital.world-grain.com/sosland/wg/2005_08_01
http://digital.world-grain.com/sosland/wg/2005_07_01
http://digital.world-grain.com/sosland/wg/2005_06_01
http://digital.world-grain.com/sosland/wg/2005_05_01
http://digital.world-grain.com/sosland/wg/2005_04_01
http://digital.world-grain.com/sosland/wg/2005_03_01
http://digital.world-grain.com/sosland/wg/2005_02_01
http://digital.world-grain.com/sosland/wg/2005_01_01
http://digital.world-grain.com/sosland/wg/2004_12_01
http://digital.world-grain.com/sosland/wg/2004_11_01
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com