World Grain - December 2020 - 40

FEATURE: LEARNING TO THRIVE, NOT JUST SURVIVE

40

We need to identify new
world markets, new domestic
demand that can add value
throughout the supply chain,
that reduces our dependence
on just moving that pile.
Ken Dallmier, president and chief
operating officer, Clarkson Grain

preferences; high-quality, premium end-product applications; and innovative new product lines. To show
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" As we can document these advantages to customers, it will be worth it, " he said. " We have to consistently tell the customer they pay more to get more. "
He said nations such as the Philippines are showing
greater willingness to pay for non-GMO and organic
products for food manufacturing. SSGA data showed
that 65% of the groups it talked to said price would
play a big role in any decision, but they were open to
moving up the quality scale.
" We know organic and non-GMO inputs are in
demand. We need to work together as an industry
to make it more readily available, " Wenberg said.
" We're going to be talking to the innovators. Our data
indicates that for consistency, variability, storage and
food safety, these companies are willing to pay more
for a product. "
We want to hear from you - Send comments and inquiries
to worldgrain@sosland.com. For reprints of WG articles,
email reprints@sosland.com.

December 2020 / World Grain / www.World-Grain.com

Photos courtesy of SSGA and Clarkson Grain

Top: Eric Wenberg,
executive director,
Specialty Soya and
Grains Alliance
(SSGA).
Bottom: Ken
Dallmier, president
and chief
operating officer,
Clarkson Grain.

ecutive director, Specialty Soya and Grains
Alliance (SSGA).
" We appreciate the 'know your farmer'
idea but for us we're trying to get people
to think about traceability as a method
of communication. We can connect now
with all the technologies available from
the fork to the farm, " he said. " The highest
achievement in IP grains and oilseeds is not
only growing for the marketplace but growing for the customer. "
Data shows the US is experiencing skyrocketing
interest in specialty and premium grains. Southeast
Asia is showing interest in the concept of identity preservation as is Europe and China,
" The agribusinesses of Europe are just
as large or larger than those in the US and
they're seeing the need to get what they
want grown for what they want to produce, " Wenberg said.
Foreign buyers are responding to three
key messages: food safety, American
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" Customers aren't saying they want generic
assurances of quality. They want a traceable qualLW\WKDWUH¿QHVWKHLUSURFHVVVRWKH\FDQFKDQJHDQLQSXW
WRLPSURYHH൶FLHQF\´KHVDLG
Traceability is a value that adds value, Wenberg said,
and creates a safe and reliable supply chain solution for
feed and food customers around the world. The market
LVGHPDQGLQJJUHDWHUWUDQVSDUHQF\DQGYHUL¿DEOHTXDOity claims and value statements such as sustainability,
regenerative agriculture, clean label, gluten free, nonGMO, organic and more.
.H\EHQH¿WVGULYLQJLGHQWLW\SUHVHUYHGWUDFHDELOLW\
include greater consistency and purity due to segregation in the supply chain and greater food safety. Other
EHQH¿WV LQFOXGH KLJKHU \LHOGV DQG ORZHU SURGXFWLRQ
costs; greater customization to cater to consumer


http://www.coolseed.com.br

World Grain - December 2020

Table of Contents for the Digital Edition of World Grain - December 2020

World Grain - December 2020 - 1
World Grain - December 2020 - 1
World Grain - December 2020 - 2
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