World Grain - December 2020 - 34

FEATURE: NEW NAMA PRESIDENT SEES CHALLENGES, OPPORTUNITIES

There are some new players in milling.
We want to make sure that they're aware
of NAMA and how NAMA can help them.
Jane DeMarchi, NAMA president
CONFERENCE PLANS FOR 2021
The importance of NAMA membership participation in
the conference was emphasized at the board meeting,
DeMarchi said.
" It will happen in 2021, " she said. " It may not happen in May when it's typically scheduled but we will
do something. Our meetings are really important to
us, and they are such a good opportunity for networking and for education. Our members are really disappointed that we've had to cancel our meetings in 2020.
We're focusing on working with our meetings committee to make sure that we can deliver education and networking opportunities for our members in 2021 in the
safest way possible. "
The group's spring conference currently is scheduled
for April 16-20, 2021, in Orlando, Florida, US.
Of very immediate interest to the NAMA board is
whether another stimulus package will be adopted.
" Our priorities for that include liability relief and tax
incentives for front line workers, " DeMarchi said.
BREADBASKET CHECKOFF PROGRAM
An update on the Grain Foods Foundation (GFF) and
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committee.
" The millers are very supportive of the bakers' desire to have a promotion program, and we're just very
hopeful that a plan can be agreed on, and we can move
forward, " DeMarchi said. " Supporting the bakers is the
No. 1 goal, and then I would say there is a strong sense
that promotion of grain-based foods is vitally important
to the industry - to our customers and to the millers
and to the growers. "
The NAMA board meeting was held about two weeks
after the GFF requested the withdrawal of publication
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opposition to the program by certain baking companies
that specialize predominantly in supplying foodservice
rather than retail customers.
" (NAMA members) really want to see the bakers
coming together on a path forward, and there is concern that a very rancorous process is probably not
good, " DeMarchi said. " There's also a recognition that
34

the current level of investment is not going to be as
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remain committed to continuing to support the GFF,
she said.
DeMarchi also cited good work by the Wheat Foods
Council and the Home Baking Association.
She credited the WFC for success in conducting
a highly targeted program directed toward athletic
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COVID-19.
" They showed you can be successful even though
they had to cancel so many of the meetings they
were going to participate in, " she said. She particularly cited videos WFC has created promoting wheatbased foods.
" The hits on their videos have skyrocketed, " she said.
The HBA has enjoyed an increase in demand for
home baking educational materials during the pandemic in parallel with a major step up in home baking,
she said.
PRAISE FOR NEW CHAIRMAN
DeMarchi had high praise both for the outgoing NAMA
chairman, Robert Harper, president of Hopkinsville
Milling Co., Hopkinsville, Kentucky, US, and the incoming chairman D. Ford Mennel, president of The
Mennel Milling Co., Fostoria, Ohio, US.
" Robert has been so dedicated to NAMA over many
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leader. Coming from a smaller company that's really
committed to the association I think has been great for
WKHRWKHUPHPEHUVWRVHH$QG)RUGLVDWHUUL¿FOHDGer. You can just see with what's happening at Mennel
Milling they're expanding and doing a lot of exciting
VWX൵DQGVR,IXOO\H[SHFWKLVHQHUJ\WROHDYHDQLPpression on NAMA for the next two years. "
L. Joshua Sosland is president of Sosland Publishing Co.
and editor of Milling & Baking News. He may be
reached at jsosland@sosland.com.
We want to hear from you - Send comments and inquiries
to worldgrain@sosland.com. For reprints of WG articles,
email reprints@sosland.com.

December 2020 / World Grain / www.World-Grain.com


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World Grain - December 2020

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