World Grain - February 2024 - 52

Millers
asked to give back
Motto of fifth World Flour Day theme is 'Millers meeting social challenges'
by Susan Reidy
A
s part of the fifth World Flour Day, millers
across the world are being asked to give back
with donations of flour to charitable institutions
such as children's aid foundations and orphanages.
The worldwide milling community will come together
on March 20 for World Flour Day-Giving Day
organized by the FlourWorld Museum in Wittenburg,
Germany. This year will focus on the social commitment
of millers around the world with campaigns for
donations to needy children.
Flour, as one of the most important staple foods, has
been part of human nutrition and development for millennia.
World Flour Day honors the importance of flour
and the work of the milling industry and is a day of
recognition, appreciation and hope.
The Giving Day emphasis offers a way to provide
practical assistance and helps make the invaluable services
of millers visible to the public. In previous years,
the day's theme was the future of flour and the significance
of flour to each individual.
Every flour contribution counts, large or small, said
organizers. FlourWorld Museum will set an example
by donating 500 kg of flour.
" Flour is much more than just a staple food, "
said Peter Steiner, global head of business unit MC
Mühlenchemie. " It symbolizes life. With our global
charitable initiative, we want to strengthen awareness
of the outstanding role the milling industry plays in nutrition.
Flour is a staple food and an integral part of
cuisines everywhere. It contributes daily to the wellbeing
of billions of people. When we donate flour, we
donate life. "
52
Sharing the story
The FlourWorld Museum will bundle and present the
many initiatives around World Flour Day 2024. On and
around that day, www.worldflourday.com will publish
photos, videos and stories showing how the global
milling community helps children in need. These activities
also will be posted on social media under
#worldflourday.
The website not only highlights the global importance
of flour, but also presents a varied picture of flour
and its future. It also calls attention to the urgent need
to help children around the world.
March 20 was chosen as the date for World Flour
Day because it is in the middle of the solstice. In the
Northern Hemisphere, this is the beginning of spring,
the time of planting, and in the Southern Hemisphere,
it marks autumn and harvest.
World Flour Day was initiated in 2020 and has become
a firm date in the calendars of millers everywhere,
organizers said.
The FlourWorld Museum has the world's largest collection
of flour sacks, with more than 3,900 sacks from
150 countries.
Flour.Power.Life is the unifying idea under which
the sacks portray the traditions, history and myths of
flour, organizers said.
" The museum and World Flour Day are dedicated to
flour and the millers of the world who supply humanity
with flour every day, " they said.
We want to hear from you - Send comments and inquiries
to worldgrain@sosland.com. For reprints of WG articles,
email reprints@sosland.com.
February 2024 / World Grain / World-Grain.com
©Maksim Shebeko-stock.adobe.com
http://www.worldflourday.com http://www.World-Grain.com
World Grain - February 2024

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