World Grain - February 2024 - 54
MILLING STILL A BIG PART OF
BÜHLER'S DIVERSE BUSINESS
CEO says company remains deeply committed to its largest segment
by Josh Sosland
Bühler
installed its
first E3 mill at
a Whitworth
Bros. plant
in England in
2021.
E
ven as Bühler Ltd. becomes an ever more diverse
business, the company continues to invest heavily
in milling, said Stefan Scheiber, chief executive
officer.
Scheiber sat down for an interview with Milling &
Baking News, a sister publication of World Grain, Oct.
7, 2023, at the annual meeting of the North American
Millers' Association (NAMA) at The Greenbrier in
White Sulphur Springs, West Virginia, US.
In addition to describing the varied ways Bühler
continues to nurture its milling business, Scheiber discussed
Bühler's long-term embrace of digitization and
shared reflections on his 37-year professional journey,
including 7 as CEO.
Among its multitude of businesses ranging from
chocolate and coffee processing to die casting and
thin-film vacuum coating technology, milling remains
Bühler's largest segment, Scheiber said. In its most recent
year, milling generated about 700 million Swiss
francs of revenue at the Uzwil, Switzerland-based
company, just under a quarter of its 3 billion Swiss
francs in total sales, he said.
Asked whether Bühler continues to deploy resources
to strengthen its milling business, Scheiber said the
54
company takes a multi-faceted approach to investing
in milling.
" Market by market it is important to me that we are
engaged with millers, that we are close to them, that
we know the millers, that we are represented in the big
milling countries of the world, and there are many, " he
said. " We provide services, essential services, on top of
what our sales consultants do.
" Customer intimacy is where it all starts. You can do
many things wrong, but if you get that wrong, you create
problems. That's why I'm so happy we've had the
opportunity to be part of NAMA for a long time. And
in that sense, we have had good positioning in the US. "
Investing in new technologies
At a more basic level, Bühler continues to invest in
new milling technologies, Scheiber said.
" Because sometimes the belief is milling and particle
size reduction has been there for hundreds of years, " he
said. " Is there still something to be invented? Of course
there is, and I think we can prove that. Sometimes you
need to be able to disrupt your own technology, which
we did with the E3 mill that we launched four years
ago - in the UK, Tampa and then followed by many
February 2024 / World Grain / World-Grain.com
Photos courtesy of Bühler
https://www.world-grain.com/articles/18114-buhler-sees-business-return-to-pre-pandemic-levels
https://www.world-grain.com/articles/18114-buhler-sees-business-return-to-pre-pandemic-levels
https://www.bakingbusiness.com/articles/54744-b%C3%BChlers-mill-e3-debuts-in-whitworth-bros-facility
https://www.bakingbusiness.com/articles/54744-b%C3%BChlers-mill-e3-debuts-in-whitworth-bros-facility
http://www.World-Grain.com
World Grain - February 2024
Table of Contents for the Digital Edition of World Grain - February 2024
World Grain - February 2024 - Intro
World Grain - February 2024 - 1
World Grain - February 2024 - 2
World Grain - February 2024 - 3
World Grain - February 2024 - 4
World Grain - February 2024 - 5
World Grain - February 2024 - 6
World Grain - February 2024 - 7
World Grain - February 2024 - 8
World Grain - February 2024 - 9
World Grain - February 2024 - 10
World Grain - February 2024 - 11
World Grain - February 2024 - 12
World Grain - February 2024 - 13
World Grain - February 2024 - 14
World Grain - February 2024 - 15
World Grain - February 2024 - 16
World Grain - February 2024 - 17
World Grain - February 2024 - 18
World Grain - February 2024 - 19
World Grain - February 2024 - 20
World Grain - February 2024 - 21
World Grain - February 2024 - 22
World Grain - February 2024 - 23
World Grain - February 2024 - 24
World Grain - February 2024 - 25
World Grain - February 2024 - 26
World Grain - February 2024 - 27
World Grain - February 2024 - 28
World Grain - February 2024 - 29
World Grain - February 2024 - 30
World Grain - February 2024 - 31
World Grain - February 2024 - 32
World Grain - February 2024 - 33
World Grain - February 2024 - 34
World Grain - February 2024 - 35
World Grain - February 2024 - 36
World Grain - February 2024 - 37
World Grain - February 2024 - 38
World Grain - February 2024 - 39
World Grain - February 2024 - 40
World Grain - February 2024 - 41
World Grain - February 2024 - 42
World Grain - February 2024 - 43
World Grain - February 2024 - 44
World Grain - February 2024 - 45
World Grain - February 2024 - 46
World Grain - February 2024 - 47
World Grain - February 2024 - 48
World Grain - February 2024 - 49
World Grain - February 2024 - 50
World Grain - February 2024 - 51
World Grain - February 2024 - 52
World Grain - February 2024 - 53
World Grain - February 2024 - 54
World Grain - February 2024 - 55
World Grain - February 2024 - 56
World Grain - February 2024 - 57
World Grain - February 2024 - 58
World Grain - February 2024 - 59
World Grain - February 2024 - 60
World Grain - February 2024 - 61
World Grain - February 2024 - 62
World Grain - February 2024 - 63
World Grain - February 2024 - 64
World Grain - February 2024 - 65
World Grain - February 2024 - 66
World Grain - February 2024 - 67
World Grain - February 2024 - 68
https://digital.world-grain.com/sosland/wg/world-grain-december-2024
https://digital.world-grain.com/sosland/wg/world-grain-november-2024
https://digital.world-grain.com/sosland/wg/world-grain-october-2024
https://digital.world-grain.com/sosland/wg/world-grain-september-2024
https://digital.world-grain.com/sosland/wg/world-grain-august-2024
https://digital.world-grain.com/sosland/wg/world-grain-july-2024
https://digital.world-grain.com/sosland/wg/world-grain-june-2024
https://digital.world-grain.com/sosland/wg/world-grain-may-2024
https://digital.world-grain.com/sosland/wg/world-grain-april-2024
https://digital.world-grain.com/sosland/wg/world-grain-march-2024
https://digital.world-grain.com/sosland/wg/world-grain-february-2024
https://digital.world-grain.com/sosland/wg/world-grain-january-2024
https://digital.world-grain.com/sosland/wg/world-grain-december-2023
https://digital.world-grain.com/sosland/wg/world-grain-november-2023
https://digital.world-grain.com/sosland/wg/world-grain-october-2023
https://digital.world-grain.com/sosland/wg/world-grain-september-2023
https://digital.world-grain.com/sosland/wg/world-grain-august-2023
https://digital.world-grain.com/sosland/wg/world-grain-july-2023
https://digital.world-grain.com/sosland/wg/world-grain-june-2023
https://digital.world-grain.com/sosland/wg/world-grain-may-2023
https://digital.world-grain.com/sosland/wg/world-grain-april-2023
https://digital.world-grain.com/sosland/wg/world-grain-march-2023
https://digital.world-grain.com/sosland/wg/world-grain-february-2023
https://digital.world-grain.com/sosland/wg/world-grain-january-2023
https://digital.world-grain.com/sosland/wg/world-grain-december-2022
https://digital.world-grain.com/sosland/wg/world-grain-november-2022
https://digital.world-grain.com/sosland/wg/world-grain-october-2022
https://digital.world-grain.com/sosland/wg/world-grain-september-2022
https://digital.world-grain.com/sosland/wg/world-grain-august-2022
https://digital.world-grain.com/sosland/wg/world-grain-july-2022
https://digital.world-grain.com/sosland/wg/world-grain-june-2022
https://digital.world-grain.com/sosland/wg/world-grain-may-2022
https://digital.world-grain.com/sosland/wg/world-grain-april-2022
https://digital.world-grain.com/sosland/wg/world-grain-march-2022
https://digital.world-grain.com/sosland/wg/world-grain-february-2022
https://digital.world-grain.com/sosland/wg/world-grain-january-2022
https://digital.world-grain.com/sosland/wg/world-grain-december-2021
https://digital.world-grain.com/sosland/wg/-world-grain-november-2021
https://digital.world-grain.com/sosland/wg/world-grain-october-2021
https://digital.world-grain.com/sosland/wg/world-grain-september-2021
https://digital.world-grain.com/sosland/wg/world-grain-august-2021
https://digital.world-grain.com/sosland/wg/world-grain-july-2021
https://digital.world-grain.com/sosland/wg/world-grain-june-2021
https://digital.world-grain.com/sosland/wg/world-grain-may-2021
https://digital.world-grain.com/sosland/wg/world-grain-april-2021
https://digital.world-grain.com/sosland/wg/world-grain-march-2021
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