World Grain - July 2024 - 6

FROM THE EDITOR
Millers monitoring
Ozempic craze
I
f you own a television or smartphone,
you probably have seen the ubiquitous
commercial for Ozempic ( " Oh-Oh-Oh
Ozempic! " sung to the tune of the 1970s pop
hit, " It's Magic! " ). Ozempic is a diabetes/
weight-loss drug that recently has surged
in popularity in countries like the United
States, China and in the European Union.
Why would this drug be of any importance
to the grain and milling industries?
Ozempic and other GLP-1 drugs
suppress appetite, and people
using
them consume 10% to 20% fewer calories
than those who don't, according to
a recent study. Another study found a
30% decline in sweet bakery goods and
cookie consumption among GLP-1 users,
which has caught the attention of
the global flour milling industry, especially
soft wheat millers.
" This really has the potential to reshape
the industry, " said Peter Levangie,
president and chief executive officer
of Quincy, Massachusetts, US-based
Bay State Milling, during his keynote
address at the International Association
of Operative Millers Conference and
Expo in April in Salt Lake City, Utah,
US. " This will have a profound effect
and is not going away. "
If he is correct, the milling industry
will have to assess how to address its
long-term impact. A 30% decline in
consumption of several leading refined
flour-based products among many millions
of people can't be taken lightly.
An estimated 9 million Americans are
taking Ozempic, which is not surprising
given the obesity epidemic in the
United States, where about 40% of the
population is categorized as obese and
nearly 12% have diabetes. But diabetes
cases are rising in many other countries
as well, including China, which has 1.4
billion people, more than half of whom
are classified as overweight. Because
it's human nature to seek quick-fix solu6
tions
to problems, drugs like Ozempic
could have a lasting impact on consumption
trends. One study found that
people who quit taking Ozempic regained
two-thirds of the weight they lost
within a year, which may incentivize
long-term use.
Despite this concerning development,
it's possible Ozempic's popularity may
eventually fizzle. It is very expensive
(about $1,000 per month without insurance),
and most insurance companies
won't provide coverage if it's prescribed
strictly for weight loss. Also, more than
20% of users report side effects, with a
smaller percentage reportedly linked to
serious illnesses like pancreatitis, gallbladder
disease, and stomach paralysis.
The drug, which initially was marketed
to treat Type 2 diabetes, has only been
around since 2017 and wasn't approved
as a weight-loss drug until 2021, so questions
remain about its long-term safety.
I began covering the grain and milling
industries during the peak of the lowcarb
Atkins Diet craze in 2003, when
industry leaders were rightly concerned
about its impact on flour demand. But
after several years many dieters grew
tired of excluding carbs and reverted
to their previous eating habits, which
included cookies and other refined
flour-based products. While it's possible
Ozempic is here to stay and will
have a long-term impact
on flour consumption,
don't discount a
scenario in which its
popularity fades due to
cost, safety concerns,
and the desire of some
to return to eating foods made from
refined flour. Never underestimate the
power of the taste bud.
Arvin Donley
Editor
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Morton I. Sosland 1925-2019
WORLD GRAIN (ISSN 0745-8991) Volume 42, issue 7,
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July 2024 / World Grain / www.World-Grain.com
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World Grain - July 2024

Table of Contents for the Digital Edition of World Grain - July 2024

World Grain - July 2024 - Intro
World Grain - July 2024 - 1
World Grain - July 2024 - 2
World Grain - July 2024 - 3
World Grain - July 2024 - 4
World Grain - July 2024 - 5
World Grain - July 2024 - 6
World Grain - July 2024 - 7
World Grain - July 2024 - 8
World Grain - July 2024 - 9
World Grain - July 2024 - 10
World Grain - July 2024 - 11
World Grain - July 2024 - 12
World Grain - July 2024 - 13
World Grain - July 2024 - 14
World Grain - July 2024 - 15
World Grain - July 2024 - 16
World Grain - July 2024 - 17
World Grain - July 2024 - 18
World Grain - July 2024 - 19
World Grain - July 2024 - 20
World Grain - July 2024 - 21
World Grain - July 2024 - 22
World Grain - July 2024 - 23
World Grain - July 2024 - 24
World Grain - July 2024 - 25
World Grain - July 2024 - 26
World Grain - July 2024 - 27
World Grain - July 2024 - 28
World Grain - July 2024 - 29
World Grain - July 2024 - 30
World Grain - July 2024 - 31
World Grain - July 2024 - 32
World Grain - July 2024 - 33
World Grain - July 2024 - 34
World Grain - July 2024 - 35
World Grain - July 2024 - 36
World Grain - July 2024 - 37
World Grain - July 2024 - 38
World Grain - July 2024 - 39
World Grain - July 2024 - 40
World Grain - July 2024 - 41
World Grain - July 2024 - 42
World Grain - July 2024 - 43
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World Grain - July 2024 - 45
World Grain - July 2024 - 46
World Grain - July 2024 - 47
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World Grain - July 2024 - 49
World Grain - July 2024 - 50
World Grain - July 2024 - 51
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World Grain - July 2024 - 53
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World Grain - July 2024 - 55
World Grain - July 2024 - 56
World Grain - July 2024 - 57
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World Grain - July 2024 - 67
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https://digital.world-grain.com/sosland/wg/world-grain-july-2024
https://digital.world-grain.com/sosland/wg/world-grain-june-2024
https://digital.world-grain.com/sosland/wg/world-grain-may-2024
https://digital.world-grain.com/sosland/wg/world-grain-april-2024
https://digital.world-grain.com/sosland/wg/world-grain-march-2024
https://digital.world-grain.com/sosland/wg/world-grain-february-2024
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https://digital.world-grain.com/sosland/wg/world-grain-december-2023
https://digital.world-grain.com/sosland/wg/world-grain-november-2023
https://digital.world-grain.com/sosland/wg/world-grain-october-2023
https://digital.world-grain.com/sosland/wg/world-grain-september-2023
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https://digital.world-grain.com/sosland/wg/world-grain-may-2023
https://digital.world-grain.com/sosland/wg/world-grain-april-2023
https://digital.world-grain.com/sosland/wg/world-grain-march-2023
https://digital.world-grain.com/sosland/wg/world-grain-february-2023
https://digital.world-grain.com/sosland/wg/world-grain-january-2023
https://digital.world-grain.com/sosland/wg/world-grain-december-2022
https://digital.world-grain.com/sosland/wg/world-grain-november-2022
https://digital.world-grain.com/sosland/wg/world-grain-october-2022
https://digital.world-grain.com/sosland/wg/world-grain-september-2022
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https://digital.world-grain.com/sosland/wg/world-grain-april-2022
https://digital.world-grain.com/sosland/wg/world-grain-march-2022
https://digital.world-grain.com/sosland/wg/world-grain-february-2022
https://digital.world-grain.com/sosland/wg/world-grain-january-2022
https://digital.world-grain.com/sosland/wg/world-grain-december-2021
https://digital.world-grain.com/sosland/wg/-world-grain-november-2021
https://digital.world-grain.com/sosland/wg/world-grain-october-2021
https://digital.world-grain.com/sosland/wg/world-grain-september-2021
https://digital.world-grain.com/sosland/wg/world-grain-august-2021
https://digital.world-grain.com/sosland/wg/world-grain-july-2021
https://digital.world-grain.com/sosland/wg/world-grain-june-2021
https://digital.world-grain.com/sosland/wg/world-grain-may-2021
https://digital.world-grain.com/sosland/wg/world-grain-april-2021
https://digital.world-grain.com/sosland/wg/world-grain-march-2021
https://digital.world-grain.com/sosland/wg/world-grain-february-2021
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https://digital.world-grain.com/sosland/wg/2020_12_01
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https://digital.world-grain.com/sosland/wg/2019_10_01
https://digital.world-grain.com/sosland/wg/2019_09_01
https://digital.world-grain.com/sosland/wg/2019_08_01
https://digital.world-grain.com/sosland/wg/2019_07_01
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https://digital.world-grain.com/sosland/wg/2019_03_01
https://digital.world-grain.com/sosland/wg/2019_02_01
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http://digital.world-grain.com/sosland/wg/2018_11_01
http://digital.world-grain.com/sosland/wg/2018_10_01
http://digital.world-grain.com/sosland/wg/2018_09_01
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http://digital.world-grain.com/sosland/wg/2018_07_01
http://digital.world-grain.com/sosland/wg/2018_06_01
http://digital.world-grain.com/sosland/wg/2018_05_01
http://digital.world-grain.com/sosland/wg/2018_04_01
http://digital.world-grain.com/sosland/wg/2018_03_01
https://www.nxtbook.com/sosland/wg/2018_02_01
https://www.nxtbook.com/sosland/wg/2018_01_01
https://www.nxtbook.com/sosland/wg/2017_12_01
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http://digital.world-grain.com/sosland/wg/2006_06_01
http://digital.world-grain.com/sosland/wg/2006_05_01
http://digital.world-grain.com/sosland/wg/2006_04_01
http://digital.world-grain.com/sosland/wg/2006_03_01
http://digital.world-grain.com/sosland/wg/2006_02_01
http://digital.world-grain.com/sosland/wg/2006_01_01
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http://digital.world-grain.com/sosland/wg/2005_07_01
http://digital.world-grain.com/sosland/wg/2005_06_01
http://digital.world-grain.com/sosland/wg/2005_05_01
http://digital.world-grain.com/sosland/wg/2005_04_01
http://digital.world-grain.com/sosland/wg/2005_03_01
http://digital.world-grain.com/sosland/wg/2005_02_01
http://digital.world-grain.com/sosland/wg/2005_01_01
http://digital.world-grain.com/sosland/wg/2004_12_01
http://digital.world-grain.com/sosland/wg/2004_11_01
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com