World Grain - March 2022 - 50

FEATURE: FEED INDUSTRY JUGGLES CHALLENGES
Conservation (SPG) and AIM for Climate, and also is
continuing forward working with other members of the
food and ag supply chain.
" In order to have a voice, we do have to be coordinated
and we have to follow and track what is happening, "
Cullman said. " This is a new effort and AFIA is trying
to provide some organization to that. We're going to be
tracking the two coalitions that the US is leading (SPG
and AIM for Climate) but we've also heard the administration
talk about a US Food Systems initiative. There's
not been a lot of movement on it, but it's out there. "
We don't believe there's
a reason for consumers to
feel guilty about eating
animal protein.
Constance Cullman, president and chief
executive officer of the AFIA
The only way such a system is going to be successful is if
there is strong engagement and participation from the food
system itself, she said. The goal is to ensure inclusion of
innovation, access to diverse production systems and processing
technologies, and evidence-based nutrition recommendations
that recognize dietary diversity, and that those
are prominently featured in any US and global strategies.
" We're a little bit tired of certain food groups being
vilified; that's not productive but an attempt to find
a silver bullet, " Cullman said. " You and I know that
silver bullets don't exist. The food system is complex,
and we need to be able to use all the tools in the toolbox
and provide diet diversity for folks. "
In addition, the AFIA is working with the Institute
for Feed Education and Research (IFEEDER) on
a sustainability roadmap and developing resources
members can use on their own sustainability journeys,
Cullman said.
" There's a lot more focus on feed as a major component
of the supply chain for animal agriculture, " she
said. " The sustainability profile of feed is critical for
the animal protein sector being able to answer some of
those questions.
" We are also looking at how do we communicate better
and link better up and down the supply chain to communicate
the practices that result in a sustainable agricultural
product. We think we're at a pretty important
part in the supply chain to facilitate that discussion. "
As the push for sustainable food options continues,
plant-based protein is garnering more attention in the
media and among consumers. Consumers are looking
for variety in their diets, but so far buying trends have
not changed significantly, Cullman said.
" Demand for animal protein is high and will continue
to remain high, " she said. " We saw this in early
times with COVID where meat cases were empty. We
are working to help consumers understand how meat
fits sustainably and nutritionally in their diets so they
can make informed choices. "
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World Grain - March 2022

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