World Grain - September 2021 - 80

FEATURE: CONSTANT INNOVATION KEY TO SATAKE'S 125-YEAR SUCCESS
Satake has led the grain processing field by
developing innovative products that have
never been seen before, one after another in
response to the needs of society and the times.
Kazuhisa Matsumoto, president, Satake Corp.
Change comes not only from people's
preferences, but technological
advances, changes in lifestyles, work
styles and other societal changes.
" Now rice milling plants are seeking
automation and labor savings,
maintaining the quality of products
and diversifying risks, " Matsumoto
said. " Satake faces ever-changing
demands of the markets and consumers
squarely. To meet the demands,
Satake keeps working on improving
our capabilities for developments
and technology. "
Challenges and success
Several factors have allowed Satake
to survive and continuously develop
new products over the past 125 years.
The top three include leadership and
foresight of the management; research
and development capabilities;
and its employees, Saita said.
Each of the last four Satake owners
has demonstrated strong leadership
and were very proactive in investment
of company resources in technology
in anticipation of the future.
Because of its capabilities in research
and development, the company has
invested in innovative products while
incorporating advanced technologies.
" With a sales team bringing in
accurate customer needs, and with
best suited
equipment
developed
by the highly capable engineers,
we have been able to introduce the
right equipment at the right time, "
Matsumoto said. " This was highly
appreciated by customers and often
led to the creation of new markets. "
A final key to Satake's success has
been its many employees who can think
and act freely. Top management sets the
direction, but it takes a wide range of
ideas and the ability to realize it.
That's not to say the decades haven't
been without challenges. Development
of new products is never easy, particularly
when they are first of their kind.
" The development of groundbreaking
products such as the power-driven
rice milling machine at the time of the
company's founding, the germ-retained

World Grain - September 2021

Table of Contents for the Digital Edition of World Grain - September 2021

World Grain - September 2021 - Intro
World Grain - September 2021 - 1
World Grain - September 2021 - 2
World Grain - September 2021 - 3
World Grain - September 2021 - 4
World Grain - September 2021 - 5
World Grain - September 2021 - 6
World Grain - September 2021 - 7
World Grain - September 2021 - 8
World Grain - September 2021 - 9
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World Grain - September 2021 - 11
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World Grain - September 2021 - 14
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https://digital.world-grain.com/sosland/wg/world-grain-september-2021
https://digital.world-grain.com/sosland/wg/world-grain-august-2021
https://digital.world-grain.com/sosland/wg/world-grain-july-2021
https://digital.world-grain.com/sosland/wg/world-grain-june-2021
https://digital.world-grain.com/sosland/wg/world-grain-may-2021
https://digital.world-grain.com/sosland/wg/world-grain-april-2021
https://digital.world-grain.com/sosland/wg/world-grain-march-2021
https://digital.world-grain.com/sosland/wg/world-grain-february-2021
https://digital.world-grain.com/sosland/wg/2021_01_01
https://digital.world-grain.com/sosland/wg/2020_12_01
https://digital.world-grain.com/sosland/wg/2020_11_01
https://digital.world-grain.com/sosland/wg/2020_10_01
https://digital.world-grain.com/sosland/wg/2020_09_01
https://digital.world-grain.com/sosland/wg/2020_08_01
https://digital.world-grain.com/sosland/wg/2020_07_01
https://digital.world-grain.com/sosland/wg/2020_06_01
https://digital.world-grain.com/sosland/wg/2020_05_01
https://digital.world-grain.com/sosland/wg/2020_04_01
https://digital.world-grain.com/sosland/wg/2020_03_01
https://digital.world-grain.com/sosland/wg/2020_02_01
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https://digital.world-grain.com/sosland/wg/2019_12_01
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https://digital.world-grain.com/sosland/wg/2019_07_01
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https://www.nxtbook.com/sosland/wg/2015_11_01
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http://digital.world-grain.com/sosland/wg/2015_07_01
http://digital.world-grain.com/sosland/wg/2015_06_01
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https://www.nxtbook.com/sosland/wg/2015_04_01
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http://digital.world-grain.com/sosland/wg/2015_01_01
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https://www.nxtbook.com/sosland/wg/2013_03_01
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https://www.nxtbook.com/sosland/wg/2013_01_01
https://www.nxtbook.com/sosland/wg/2012_12_01
https://www.nxtbook.com/sosland/wg/2012_11_01
https://www.nxtbook.com/sosland/wg/2012_10_01
https://www.nxtbook.com/sosland/wg/2012_09_01
https://www.nxtbook.com/sosland/wg/2012_08_01
https://www.nxtbook.com/sosland/wg/2012_07_01
https://www.nxtbook.com/sosland/wg/2012_06_01
https://www.nxtbook.com/sosland/wg/2012_05_01
https://www.nxtbook.com/sosland/wg/2012_04_01
https://www.nxtbook.com/sosland/wg/2012_03_01
https://www.nxtbook.com/sosland/wg/2012_02_01
https://www.nxtbook.com/sosland/wg/2012_01_01
https://www.nxtbook.com/sosland/wg/2011_12_01
https://www.nxtbook.com/sosland/wg/2011_11_01
https://www.nxtbook.com/sosland/wg/2011_10_01
https://www.nxtbook.com/sosland/wg/20111_09_01
https://www.nxtbook.com/sosland/wg/2011_08_01
https://www.nxtbook.com/sosland/wg/2011_07_01
https://www.nxtbook.com/sosland/wg/2011_06_01
https://www.nxtbook.com/sosland/wg/2011_05_01
https://www.nxtbook.com/sosland/wg/2011_04_01
https://www.nxtbook.com/sosland/wg/2011_03_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_01_01
http://digital.world-grain.com/sosland/wg/2010_12_01
http://digital.world-grain.com/sosland/wg/2010_11_01
http://digital.world-grain.com/sosland/wg/2010_10_01
http://digital.world-grain.com/sosland/wg/2010_09_01
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