World Grain - September 2021 - 81

grain milling machine that followed, the optical sorter, the
rinse-free rice production equipment, and the high-performance
motor were notably difficult, " Matsumoto said.
There are many cases where the new products do not
lead to purchases, even if their performance and quality
are proven. Many times this is because customers are not
made aware of the benefit of the new product or where
sales methods have not been established.
To overcome this hurdle, Satake established a system
where R&D and sales work together to promote the products
to customers.
" Being very close to the customers, listening to their
issues and wishes for new technologies, Satake's R&D
team was able to hear customers' voices and grasp their
potential needs, " Matsumoto said.
Satake also is focused on improving the work ethic
and working environment for its employees. Its policy is:
" Happiness to everyone involved with Satake. "
" We firmly believe happy employees are the ones who
make happy customers, " Matsumoto said.
To the future
Looking to the future, Satake continues to position itself
for success. In 2015, the company started a strategic
partnership with Alapala, and in 2017, the companies reintroduced
the Henry Simon line of flour milling equipment.
Henry Simon was founded in 1878 in the UK and
was known as an innovator and driving force that helped
create today's milling industry.
" The addition of Henry Simon brand technology and
products has greatly expanded the company's sphere of
business activities, " Matsumoto said. " With this (Alapala
partnership), Satake hopes to contribute to the global flour
milling industry by leveraging each other's strengths in
research and development, production, marketing sales
and after-sales service. "
Satake also recently introduced its Kit Silo to the
World-Grain.com / World Grain / September 2021
Australian market. They can be shipped in containers, reducing
the freight charges, and easily installed on the spot
by the customer. Conventional silos require time consuming
assembly and installation works on site, which adds
to the costs and labor even before starting to use the silos.
" The convenience and profitability of Satake Kit Silos
are contributing greatly to customers, " Matsumoto said.
" The use of Kit Silos improves the shelf life of grains and
agricultural products, and from a larger perspective, contributes
to the effective use of the world's food supply. "
Similarly in rice milling, Satake has introduced an innovation
that simplifies and improves efficiency of the process.
The REACH rice milling system features all Satake
equipment, which allows for speedy installation.
" By continuously operating REACH with high efficiency,
high yields are possible, " Matsumoto said. " The
innovative concept has been well received by many customers
and is attracting interest from all over the world. "
A large part of the immediate future will be dictated
by the current COVID-19 pandemic, which Saita said in
some respects has made conventional wisdom and methods
no longer applicable.
" Business trips to foreign countries are restricted and
face-to-face contact between people is restricted, " he said.
" The situation will eventually be eased, and things will
return to normal, but at the same time, we believe that digitalization
such as online data transfer/monitoring and automation
of the facility operation will continue to evolve. "
The current situation has given the industry an opportunity
to rethink how to face the issue and continue to provide
solutions.
" Satake's mission is to protect and preserve the basic
principle of 'eating,' which is the basis of maintaining human
lives and activities, " Matsumoto said.
We want to hear from you - Send comments and inquiries
to worldgrain@sosland.com. For reprints of WG articles,
email reprints@sosland.com.
81
In 2017, Satake
and Alapala reintroduced
the
Henry Simon
line of flour milling
equipment.
http://www.World-Grain.com

World Grain - September 2021

Table of Contents for the Digital Edition of World Grain - September 2021

World Grain - September 2021 - Intro
World Grain - September 2021 - 1
World Grain - September 2021 - 2
World Grain - September 2021 - 3
World Grain - September 2021 - 4
World Grain - September 2021 - 5
World Grain - September 2021 - 6
World Grain - September 2021 - 7
World Grain - September 2021 - 8
World Grain - September 2021 - 9
World Grain - September 2021 - 10
World Grain - September 2021 - 11
World Grain - September 2021 - 12
World Grain - September 2021 - 13
World Grain - September 2021 - 14
World Grain - September 2021 - 15
World Grain - September 2021 - 16
World Grain - September 2021 - 17
World Grain - September 2021 - 18
World Grain - September 2021 - 19
World Grain - September 2021 - 20
World Grain - September 2021 - 21
World Grain - September 2021 - 22
World Grain - September 2021 - 23
World Grain - September 2021 - 24
World Grain - September 2021 - 25
World Grain - September 2021 - 26
World Grain - September 2021 - 27
World Grain - September 2021 - 28
World Grain - September 2021 - 29
World Grain - September 2021 - 30
World Grain - September 2021 - 31
World Grain - September 2021 - 32
World Grain - September 2021 - 33
World Grain - September 2021 - 34
World Grain - September 2021 - 35
World Grain - September 2021 - 36
World Grain - September 2021 - 37
World Grain - September 2021 - 38
World Grain - September 2021 - 39
World Grain - September 2021 - 40
World Grain - September 2021 - 41
World Grain - September 2021 - 42
World Grain - September 2021 - 43
World Grain - September 2021 - 44
World Grain - September 2021 - 45
World Grain - September 2021 - 46
World Grain - September 2021 - 47
World Grain - September 2021 - 48
World Grain - September 2021 - 49
World Grain - September 2021 - 50
World Grain - September 2021 - 51
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World Grain - September 2021 - 55
World Grain - September 2021 - 56
World Grain - September 2021 - 57
World Grain - September 2021 - 58
World Grain - September 2021 - 59
World Grain - September 2021 - 60
World Grain - September 2021 - 61
World Grain - September 2021 - 62
World Grain - September 2021 - 63
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World Grain - September 2021 - 65
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World Grain - September 2021 - 67
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World Grain - September 2021 - 70
World Grain - September 2021 - 71
World Grain - September 2021 - 72
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World Grain - September 2021 - 79
World Grain - September 2021 - 80
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World Grain - September 2021 - 99
World Grain - September 2021 - 100
https://digital.world-grain.com/sosland/wg/world-grain-september-2021
https://digital.world-grain.com/sosland/wg/world-grain-august-2021
https://digital.world-grain.com/sosland/wg/world-grain-july-2021
https://digital.world-grain.com/sosland/wg/world-grain-june-2021
https://digital.world-grain.com/sosland/wg/world-grain-may-2021
https://digital.world-grain.com/sosland/wg/world-grain-april-2021
https://digital.world-grain.com/sosland/wg/world-grain-march-2021
https://digital.world-grain.com/sosland/wg/world-grain-february-2021
https://digital.world-grain.com/sosland/wg/2021_01_01
https://digital.world-grain.com/sosland/wg/2020_12_01
https://digital.world-grain.com/sosland/wg/2020_11_01
https://digital.world-grain.com/sosland/wg/2020_10_01
https://digital.world-grain.com/sosland/wg/2020_09_01
https://digital.world-grain.com/sosland/wg/2020_08_01
https://digital.world-grain.com/sosland/wg/2020_07_01
https://digital.world-grain.com/sosland/wg/2020_06_01
https://digital.world-grain.com/sosland/wg/2020_05_01
https://digital.world-grain.com/sosland/wg/2020_04_01
https://digital.world-grain.com/sosland/wg/2020_03_01
https://digital.world-grain.com/sosland/wg/2020_02_01
https://digital.world-grain.com/sosland/wg/2020_01_01
https://digital.world-grain.com/sosland/wg/2019_12_01
https://digital.world-grain.com/sosland/wg/2019_11_01
https://digital.world-grain.com/sosland/wg/2019_10_01
https://digital.world-grain.com/sosland/wg/2019_09_01
https://digital.world-grain.com/sosland/wg/2019_08_01
https://digital.world-grain.com/sosland/wg/2019_07_01
https://digital.world-grain.com/sosland/wg/2019_06_01
https://digital.world-grain.com/sosland/wg/2019_05_01
https://digital.world-grain.com/sosland/wg/2019_04_01
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http://digital.world-grain.com/sosland/wg/2018_12_01
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http://digital.world-grain.com/sosland/wg/2018_07_01
http://digital.world-grain.com/sosland/wg/2018_06_01
http://digital.world-grain.com/sosland/wg/2018_05_01
http://digital.world-grain.com/sosland/wg/2018_04_01
http://digital.world-grain.com/sosland/wg/2018_03_01
https://www.nxtbook.com/sosland/wg/2018_02_01
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https://www.nxtbook.com/sosland/wg/2017_08_01
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https://www.nxtbook.com/sosland/wg/2017_05_01
https://www.nxtbook.com/sosland/wg/2017_04_01
https://www.nxtbook.com/sosland/wg/2017_03_01
https://www.nxtbook.com/sosland/wg/2017_02_01
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https://www.nxtbook.com/sosland/wg/2016_12_01
https://www.nxtbook.com/sosland/wg/2016_11_01
https://www.nxtbook.com/sosland/wg/2016_10_01
https://www.nxtbook.com/sosland/wg/2016_09_01
https://www.nxtbook.com/sosland/wg/2016_08_01
https://www.nxtbook.com/sosland/wg/2016_07_01
https://www.nxtbook.com/sosland/wg/2016_06_01
https://www.nxtbook.com/sosland/wg/2016_05_01
https://www.nxtbook.com/sosland/wg/2016_04_01
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https://www.nxtbook.com/sosland/wg/2015_12_01
https://www.nxtbook.com/sosland/wg/2015_11_01
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http://digital.world-grain.com/sosland/wg/2015_09_01
http://digital.world-grain.com/sosland/wg/2015_08_01
http://digital.world-grain.com/sosland/wg/2015_07_01
http://digital.world-grain.com/sosland/wg/2015_06_01
http://digital.world-grain.com/sosland/wg/2015_05_01
https://www.nxtbook.com/sosland/wg/2015_04_01
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http://digital.world-grain.com/sosland/wg/2015_01_01
https://www.nxtbook.com/sosland/wg/2014_12_01
https://www.nxtbook.com/sosland/wg/2014_11_01
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https://www.nxtbook.com/sosland/wg/2012_09_01
https://www.nxtbook.com/sosland/wg/2012_08_01
https://www.nxtbook.com/sosland/wg/2012_07_01
https://www.nxtbook.com/sosland/wg/2012_06_01
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https://www.nxtbook.com/sosland/wg/2012_04_01
https://www.nxtbook.com/sosland/wg/2012_03_01
https://www.nxtbook.com/sosland/wg/2012_02_01
https://www.nxtbook.com/sosland/wg/2012_01_01
https://www.nxtbook.com/sosland/wg/2011_12_01
https://www.nxtbook.com/sosland/wg/2011_11_01
https://www.nxtbook.com/sosland/wg/2011_10_01
https://www.nxtbook.com/sosland/wg/20111_09_01
https://www.nxtbook.com/sosland/wg/2011_08_01
https://www.nxtbook.com/sosland/wg/2011_07_01
https://www.nxtbook.com/sosland/wg/2011_06_01
https://www.nxtbook.com/sosland/wg/2011_05_01
https://www.nxtbook.com/sosland/wg/2011_04_01
https://www.nxtbook.com/sosland/wg/2011_03_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_02_01
http://digital.world-grain.com/sosland/wg/2011_01_01
http://digital.world-grain.com/sosland/wg/2010_12_01
http://digital.world-grain.com/sosland/wg/2010_11_01
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