World Grain - September 2024 - 72

SUPPLIER NEWS
SafeGrain marks 70 years in business
DAYTON, OHIO, US - SafeGrain, which provides grain
quality monitoring and safety solutions, is marking its 70th
anniversary.
Through the years, SafeGrain reached its vision to transform
grain storage and handling practices and has set new industry
standards through technological advancements.
" We are thrilled to celebrate 70 years of success, growth
and innovation, " said Zachary Carr, president at SafeGrain.
" Since our early days, we have focused on delivering solutions
that ensure grain quality and safety, partnering closely
with farmers and industry professionals worldwide. "
Milestones include expanding the level monitoring portfolio
and introducing an all-in-one digital cable, which monitors
CO2
SafeGrain said it remains committed to pioneering new technologies
and solutions. With ongoing investments in research
and development, the company aims to enhance productivity,
sustainability, and safety across the agricultural industry.
, moisture and temperature. Its comprehensive range of
monitoring equipment and solutions is trusted by agricultural
communities globally, for efficient operations and safeguarding
grain quality from farm to market, SafeGrain said.
FlourWorld Museum exhibit receives two design awards
WITTENBURG, GERMANY - The FlourWorld Museum
in Wittenburg, Germany, which highlights the history and
technology of flour production, received two European design
awards for its video projection in the newly opened milling
room.
The exhibit won the grand prize of the Video Mapping
European Center and the European Design Award in gold in
the digital installations category.
Both award juries praised the innovative exhibit, which offers
insights into modern milling.
The new video projection was developed specifically for
this location and subject. It interacts with a kinetic sculpture,
a wall made up of 80 individually controllable moving panels,
to translate the industrial processes of modern milling into
an abstract visual idiom. The installation makes the normally
hidden processes of flour production visible through the kinetic
sculptures and abstract video images. Visitors see how
complex mechanical processes turn grains into refined flour.
The concept for the new milling room was developed jointly
by museum curator Dr. Oliver Seifert, architect Carsten
Falkenberg, production studio Urbanscreen, Lynxmedia
Media Systems, grain processing technology company Bühler
AG, and Mühlenchemie GmbH & Co. KG.
Under the motto " Flour. Power. Life. " the FlourWorld
Museum illustrates the historical and cultural significance of
flour for mankind. The exhibition spans the range from the
earliest grain cultivation to today.
OPI hires vice president of product
CALGARY, ALBERTA, CANADA - OPI hired Daniel
Portela, an experienced ag business innovator, as vice president
of product.
" OPI is thrilled to have Daniel not only leading our product
team, but as a valued member of our executive team, " said
Adam Weiss, president of OPI. " He brings a wealth of experience
in strategy and execution, and a market-focused approach
to product development. "
As vice president of product, Portela spearheads expansion
72
initiatives into novel product lines and oversees the development
and launch of new iterations in the current product portfolio.
He also serves on the executive team.
A proven global agribusiness and ag tech leader, Portela is a
native of Brazil with experience across multiple business, agriculture
and technology segments. His career includes time in
product management, supply chain management and product
strategy with TELUS Agriculture, United Farmers of Alberta
Co-operative Ltd. and Ranbaxy.
September 2024 / World Grain / www.World-Grain.com
FlourWorld Museum
SafeGrain
http://www.World-Grain.com
World Grain - September 2024

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